Senior High School ABM students gathered for two days of learning, collaboration, and innovation during the 7th GENtrepreneurZ: ABM Convention, held on February 23–24, 2026 at the University of Saint Louis Tuguegarao. With the theme “Reimagining Accounting and Entrepreneurship for the Digital Generation,” the convention served as a meaningful platform for students to explore the evolving fields of accounting, business, and entrepreneurship in today’s technology-driven world.
The convention welcomed participants from prestigious schools, including UST Angelicum College, University of La Salette Inc., and Victoria High School, who actively joined the sessions and competitions, enriching the exchange of knowledge among students and teachers. On the first day, a total of 255 students participated, while the second day drew 378 students, including three classes of STEM–Health students who were taking Entrepreneurship during the second semester.
The event officially opened with an inspiring message from Dr. John Mosel B. Bitonio, ABM Area Head, who emphasized the importance of competence, integrity, and excellence among ABM students as future professionals and entrepreneurs. Representing the University President, Rev. Fr. Macwayne N. Maniwang, CICM, Ph.D., Ms. Gianette P. Pagalilauan, Christian Faith Education Area Head, delivered a message encouraging students to ground their ambitions in faith, character, and purpose as future accountants and business leaders. The opening program was further highlighted by the keynote address of Dr. Benjamin D. Paragas, CESO V, Regional Director of the Department of Education Region II, represented by Mr. Amir Mateo Aquino, who encouraged students to pursue excellence, leadership, and innovation as they prepare for their future careers.
The first learning session, “From ABM Student to Big 4 Professional: The Real Career Path,” was delivered by Mr. Adonis C. Soriano, CPA from SGV & Co. In this session, students learned about the journey from being an ABM student to becoming a professional in the accounting field. He shared valuable insights on the skills, discipline, and determination needed to succeed in college and eventually thrive in the professional world. This was followed by the learning session “Accounting in Real Life: How Firms Help Businesses Survive and Grow,” presented by Mr. Cliff Richard B. Narag, CPA, also from SGV & Co. Through real-world examples and professional experiences, he demonstrated how accounting plays a vital role in helping businesses make strategic decisions, manage finances effectively, and sustain long-term growth.
In the afternoon, the third learning session, “The Accountant of the Future: AI, Automation, and Digital Accounting,” was facilitated by Mr. Drixler T. Rivera, CPA from DA–BFAR Region II. In his discussion, he highlighted how emerging technologies such as artificial intelligence, automation, and digital accounting systems are transforming the accounting profession. Students were encouraged to continuously adapt and develop digital competencies to remain competitive in the future.
On the second day of the convention, participants were inspired by the keynote message of Ma. Sofia G. Narag, CESO V, Regional Director of the Department of Trade and Industry Region II, represented by Ms. Zenaida M. Quinto, OIC-Division Chief of the SME Development Division. Her message encouraged students to explore entrepreneurship, develop innovative ideas, and contribute to economic development within their communities. The final learning session, “Personal Financial Management,” was delivered by Ms. Chona Remedios D. Malabanan from the Bangko Sentral ng Pilipinas. The discussion focused on the importance of financial literacy, particularly in budgeting, saving, and making responsible financial decisions.
Students were reminded that building strong financial habits early can help them achieve financial stability and long-term success. Aside from the learning sessions, the event also featured several contested events that showcased the knowledge, creativity, and talents of participating students. These included ABM Masterminds Face-Off, The GENtrepreneurZ Pitch, GENtrepreneurZ Case Analysis, and Mr. and Ms. GENtrepreneurZ, with the latter being exclusive to Louisian participants.
The two-day convention concluded with the much-anticipated ABM Gala, a special celebration that allowed students to relax and enjoy the moment after a series of academic activities and competitions. The gala created a lively, memorable atmosphere where students strengthened friendships, built stronger connections, and made lasting memories with their fellow ABM peers.
More than just a celebration, it served as an opportunity for participants to foster camaraderie and establish meaningful relationships beyond the convention. The event was organized by the ABM Area in collaboration with the student leaders from ABM GEMxecutives and The BOSS, and was co-hosted by the University of La Salette Inc.
The convention was also made possible through the support of partners SGV & Co., P&A Grant Thornton, and Phoenix Publishing House. Through this enriching experience, the 7th GENtrepreneurZ: ABM Convention successfully empowered students to think critically, embrace innovation, and develop practical knowledge in accounting, entrepreneurship, and financial management. The event highlighted the potential of the next generation of GENtrepreneurZ—future leaders who are ready to redefine the world of business and accounting in the digital era.
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